New advert from Adam & Eve for that bastion of British retailing – John Lewis. Really lovely advert and great choice of song ‘She’s Alway’s A Woman’ covered by ex-Guillemot Fyfe Dangerfield. Can’t help think the advert should feature the bankruptcy that would eschew from a lifetime of buying stuff from John Lewis or maybe a funeral with a Jonelle coffin?
If like me you’ve been wondering where the music from the latest Canon Ixus is from then worry no more. It’s by BEN COOKS and is called BLACKBIRD SONG
If like me you’ve been wondering where/who the music from the new VW Golf advert is then wonder no more! Artist: Jeans Team. Title: Keine Melodien. Pretty sure it appears somewhere on a ‘Too Many DJ’s” compilation. Really like this advert and really like the VW brand and particularly the Golf. If anyone remembers the ”Veee Dub-ya” ad they did in the late nineties and has a link to it on YouTube (I’ve looked and can’t find it) then let me know. Anyway.
Bit of blurb on the brilliant advert in question…
“A man sits in his office designing a car. He hears a knock at the door and tells them to come in but nothig happens. He goes to the door and opens it to find himself on the other side. His double hits him and then a big fight scene starts through out the car factory as loads of differently dressed versions of him starts attacking him. He manages to fend them all off and then looks with pride at his creation. The narrator then says ‘Sometimes the only one you have to fight is yourself’. The subtitles states ‘The new golf’ with the logo for Volkswagen.”
Watch it here: http://uk.youtube.com/watch?v=CQ8Zyljf_t0
I really like it. Here’s why..
– They (Renault) are openly admitting that in the past they have been a bit crap and probably not the first car you’d choose. I like it when brands do this. When they’re willing to admit that you might not actually want to buy whatever service/product they sell. Similar to what Skoda and Marmite have done in the past – both campaigns I like.
– It’s one of those adverts where most people will relate to something within it and agree/disagree. This creates a connection between brand and consumer. It might be a strong one it might be a weak one but its a connection and thats a start.
Anyway here it is, have a watch see what you think..
Thats right the one with Brand, Winkleman, Evans and Ross. Features this gem of a Bowie track..
The music featured in the advert:
Run DMC – Walk This Way
David Bowie – Sound & Vision
KT Tunstall – Black Horse & The Cherry Tree
Blondie – Atomic
James Brown – Papa’s Got A Brand New Bag
I really like it.