‘Difficult is worth doing’

I’m a long time fan of Honda, as a petrol head I love their cars and as a consumer slash marketer I love their adverts. Supposedly since 1990 they have made 3 million Vtec engines and so far not a single one has been returned to the factory, good ol’ Kai-zen. Anyway I digress, their new adverts with the tag line ‘Difficult is worth doing’ really are some of my current favourites and the accompanying blog is definitely worth a read or if you’re feeling really adventurous why not subscribe to it using the ever great RSS? Although it makes me laugh that they’re using a Porsche Cayenne as a pursuit vehicle.


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