Nothing is original

“Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery-celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: It’s not where you take things from, it’s where you take them to.”

Jim Jarmusch

…and steal they did

‘Difficult is worth doing’ Live Honda skydive advert

Further proof if it was needed that Honda is a great brand.

‘Difficult is worth doing’ – Honda Advert tonight!

Channel 4 – 8.10pm watch Honda’s £500,000 new advert. Should be good!

‘Difficult is worth doing’

I’m a long time fan of Honda, as a petrol head I love their cars and as a consumer slash marketer I love their adverts. Supposedly since 1990 they have made 3 million Vtec engines and so far not a single one has been returned to the factory, good ol’ Kai-zen. Anyway I digress, their new adverts with the tag line ‘Difficult is worth doing’ really are some of my current favourites and the accompanying blog is definitely worth a read or if you’re feeling really adventurous why not subscribe to it using the ever great RSS? Although it makes me laugh that they’re using a Porsche Cayenne as a pursuit vehicle.