Genius advert

The music from the new VW Golf advert: ”Beating yourself”

If like me you’ve been wondering where/who the music from the new VW Golf advert is then wonder no more! Artist: Jeans Team. Title: Keine Melodien. Pretty sure it appears somewhere on a ‘Too Many DJ’s” compilation. Really like this advert and really like the VW brand and particularly the Golf. If anyone remembers the ”Veee Dub-ya” ad they did in the late nineties and has a link to it on YouTube (I’ve looked and can’t find it) then let me know. Anyway.

Bit of blurb on the brilliant advert in question…

“A man sits in his office designing a car. He hears a knock at the door and tells them to come in but nothig happens. He goes to the door and opens it to find himself on the other side. His double hits him and then a big fight scene starts through out the car factory as loads of differently dressed versions of him starts attacking him. He manages to fend them all off and then looks with pride at his creation. The narrator then says ‘Sometimes the only one you have to fight is yourself’. The subtitles states ‘The new golf’ with the logo for Volkswagen.”

Watch it here: http://uk.youtube.com/watch?v=CQ8Zyljf_t0

The new Renault Megane advert

I really like it. Here’s why..

- They (Renault) are openly admitting that in the past they have been a bit crap and probably not the first car you’d choose. I like it when brands do this. When they’re willing to admit that you might not actually want to buy whatever service/product they sell. Similar to what Skoda and Marmite have done in the past – both campaigns I like.

- It’s one of those adverts where most people will relate to something within it and agree/disagree. This creates a connection between brand and consumer. It might be a strong one it might be a weak one but its a connection and thats a start.

Anyway here it is, have a watch see what you think..

BBC Radio 2 Advert

Thats right the one with Brand, Winkleman, Evans and Ross. Features this gem of a Bowie track..

The music featured in the advert:

Run DMC – Walk This Way
David Bowie – Sound & Vision
KT Tunstall – Black Horse & The Cherry Tree
Blondie – Atomic
James Brown – Papa’s Got A Brand New Bag

New hovis advert

I really like it.

Eon advert

If like me you’ve ever wondered who the music on the Eon challenge advert is by then wonder no more. Its by  ’Broadcast 2000‘ (dodgy name) but ‘Get Up And Go’ is a tune, listen to it at: http://www.myspace.com/broadcast2000

‘Difficult is worth doing’ Live Honda skydive advert

Further proof if it was needed that Honda is a great brand.

‘Difficult is worth doing’

I’m a long time fan of Honda, as a petrol head I love their cars and as a consumer slash marketer I love their adverts. Supposedly since 1990 they have made 3 million Vtec engines and so far not a single one has been returned to the factory, good ol’ Kai-zen. Anyway I digress, their new adverts with the tag line ‘Difficult is worth doing’ really are some of my current favourites and the accompanying blog is definitely worth a read or if you’re feeling really adventurous why not subscribe to it using the ever great RSS? Although it makes me laugh that they’re using a Porsche Cayenne as a pursuit vehicle.

Bored people everywhere

Play this and be bored no more!